Embrace Your Cognitive Bias
Cognitive Biases are distortions in the way humans see things in comparison to the purely logical way that mathematics, economics, and yes even project management would have us look at things.
The problem is not that we have them… most of them are wired deep into our brains following millions of years of evolution.
The problem is that we don’t know about them, and consequently don’t take them into account when we have to make important decisions.
(This area is so important that Daniel Kahneman won a Nobel Prize in 2002 for work tying non-rational decision making, and cognitive bias, to mainstream economics)
I suppose in some small way Beaufortes (my consulting company) is trying to do the same with project management. People don’t behave rationally, they have emotions, they can be inspired, they have cognitive bias! Tying that into how we run projects (project leadership as a compliment to project management) can produce results you wouldn’t believe.
You have to know about them to guard against them, or use them (but that’s another article)... So let’s get more specific. After the jump, let me show you a great list of cognitive biases. I’ll bet that there are at least a few that you haven’t heard of before!

Seth Godin (marketing / business guru and author) posted a small note on his blog last week about
An interesting quote from a US pastor on “church leadership”, Via
I can say without a shadow of a doubt that
The old fable of “stone soup” is an interesting allegory for project leadership of all types.
A few years ago I worked on a project with a client (global, ~140,000 people) that had an in-house change management methodology. I expected that this would make the job easier – after all, they must recognise the value of change management and know how to use it, surely.
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