Seth talks about "The vibe"

Seth Godin (marketing / business guru and author) posted a small note on his blog last week about “The vibe”.

‘Engagement’ is another word that many are using for the same phenomena. In fact this concept however it’s packaged seems to be getting some real traction with our corporate clients at the moment.

Project management methodologies don’t touch it, and most corporate handbooks won’t go anywhere near it. (Even Seth acknowledges that it sounds ‘flaky’)

But when you walk into a team, a company, a project that has ‘the vibe’, you can smell and taste it. The world of business has changed, and those that are ‘engaging’ their employees and have ‘the vibe’ are kicking the ass of the rest of the grey wage slaves out there… don’t believe me, take a look at the hard facts.

— Jason Bates

Tags: Seth+Godin, Project+Leadership, vibe, engagement