Linklaters launch a wiki initiative

I noticed yesterday, on Scott Vine’s Information Overlord, that Linklaters (esteemed law firm, and member of the magic circle) is launching a wiki initiative that they’ve called “linkpedia”.

In The Lawyer, Linklaters chief knowledge officer comments:-

“the purpose of Linkpedia is to organise and share the knowledge held across the firm on a platform that staff are familiar with. The overall strategy is to see how the firm can use the technologies available in the public domain within the corporate law firm environment"

Now I’m hoping that it’s a success, but a couple of things worry me. Firstly there is “empty wiki syndrome”, and the problems associated with using a “dirty wiki” in a high pressure corporate environment that relies on getting things right first time, and maximizing the sale of billable hours.

But the quote from the CKO worried me a little too…

“The overall strategy is to see how the firm can use the technologies available in the public domain within the corporate law firm environment”

To me, it smacks of a world view in which wiki’s are like SAP, something you plug in, and get a legal wikipedia out the other end. It’s a cold lifeless definition of the strategy, and although wiki’s can be used like that, it doesn’t allude to the secrets that make some wiki’s great, while others languish empty.

the secret to creating a great wiki is unsurprisingly about community and quest, it’s about  having something that draws people together to collaborate on an endeavour that is larger than themselves. A wiki shouldn’t be classified as a technological tool … (hey isn’t almost every key business tool a technological tool?) A wiki is a community facilitation tool.

What if the CKO had said this…

“The overall strategy is to grow THE legal reference work for British law. This internal resource which will grow case by case, and have input from the best legal minds in our firm, will become our key knowledge resource over the next 50 years”

Now I understand that Linklaters have the ability to reward people financially for their contribution to the internal knowledge resource, but is this ‘encouraged’ contribution really going to get the kind of whole company response that creating “THE legal reference work for Linklaters and British law” might?

The lessons from Wikipedia aren’t all about the technology used.

– Jason Bates

edit : 02-07-07
I understand from someone who knows more about the initiative than I do, that Linkpedia is more of an interactive extension of their intranet, than having a go at creating THE legal wikipedia. That's interesting... they have the community internally, and I've always thought it very cool when company's create 'Rough Guides' - things you really need to know about day to day living in an organization. Hopefully they will pitch the wiki in a way that really captures the organizations imagination. JB>

Tags:  Linklaters, Wiki, quest