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September 18, 2007

Flo Radio Part 2 - The Real Deal

SoundscapeA while ago I published a blog piece on the use of sound in the office environment to enhance productivity - and a link to a Pandora radio station I created called Flo Radio.  I know quite a few people now listen to the station, and I’ll keep on refining it because…I like it .  But I’m an interested amateur where environmental sound is involved…

Yesterday at the London Ecademy BlackStars networking day, Julian Treasure gave me a review copy of his book “Sound Business”.  I first met Julian last week; he’s the chairman of The Sound Agency, and we had a long discussion about obscure ‘80s and ‘90s music.  I read his book overnight last night, and Julian is the real deal.

The book is packed with insights about how we perceive sound, how we relate to sound and how we can use it effectively to enhance performance, revenues, quality and workplace mood. 

The book comes with a CD with examples – including a set of loop tracks for working and relaxation.  Try them in your home office – try them with your work teams.  Put them on low in your meetings – notice how the mood changes.

Philip Greenwood

P.S. The CD content is for personal use only – you’ll need to contact the Sound Agency to discuss commercial applications.

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