Are you in control?

It's been a little quiet at the Beaufortes blog recently, so first, our apologies.  We've been working on a large internal project that will have far reaching changes...we'll announce it in the next couple of weeks, so stay tuned!  But during my research for that project I came across a very amusing set of TV programs from ABC Australia, called The Gruen Transfer.

It turns out that in shopping mall design, the Gruen Transfer is the moment when the shopper starts responding the "scripted disorientation" - that is unconsious stimulii, such gently sloping floors, environmental sound, iconic images (say, the Eifel Tower), associations from previous advertising etc.  Further research led me to this rather interesting article by Brain Walsh, called Media Literacy for the Unconcious Mind.   It turns out that a massive amount of our behaviour is due to unconsious scripts, determined by other people, being played out!   

So what script(s) are you following?

-- Philip Greenwood