Are you in control?
It's been a little quiet at the Beaufortes blog recently, so first, our apologies. We've been working on a large internal project that will have far reaching changes...we'll announce it in the next couple of weeks, so stay tuned! But during my research for that project I came across a very amusing set of TV programs from ABC Australia, called The Gruen Transfer.
It turns out that in shopping mall design, the Gruen Transfer is the moment when the shopper starts responding the "scripted disorientation" - that is unconsious stimulii, such gently sloping floors, environmental sound, iconic images (say, the Eifel Tower), associations from previous advertising etc. Further research led me to this rather interesting article by Brain Walsh, called Media Literacy for the Unconcious Mind. It turns out that a massive amount of our behaviour is due to unconsious scripts, determined by other people, being played out!
So what script(s) are you following?
-- Philip Greenwood

I just found out that Adam Curtis’s 4 part documentary “The Century of the Self” is available to watch online (
In one of those distracted moments I started wondering what I could do to have more of the “flow” moments – the good ones. I’ve had a study at home for many years, so it’s pretty established and comfortable, to my mind – although my fiancee calls it “the man room”.
I suggested in my
This quote is from Charles Dickens, and it relates to my favourite ‘find’ of the week, a study in which psychology catches up with Mr Dickens’ intuition.
Yesterday a senior exec. told me that the predominant cognitive style for his organization was ISTJ. (If those letters mean nothing to you, check out this quick explanation of the
Looking at Jason’s posting on
Reading back through my post on
Cognitive Biases are distortions in the way humans see things in comparison to the purely logical way that mathematics, economics, and yes even project management would have us look at things.
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